WIREFRAME
Service Guide
Custom Website
custom website • book A connection call
Your Goals
Some signs your website isn’t helping you reach the goals you have for your business
You spend hours DIY-ing your site, but it’s just not resonating with you or your visitors
Your brand values, stories and visual identity aren’t consistently and clearly represented on your pages
The amount of visible information on your website is overwhelming and challenging to navigate
You don’t have time to fix what’s not working on your site or optimize for SEO, accessibility and responsiveness on mobile devices
Your site isn’t getting traffic or inspiring visitors to take the next step
Your website is too complicated and time-consuming to update or maintain
You keep putting off a redesign because you don’t have a big-shot agency-sized budget or timeline
Why invest in a professionally designed Squarespace website?
If you’ve ever dreaded the question, “Do you have a website?” it’s time to consider transforming your website into an online space you can be really proud to share.
A well-designed, strategic website can make your brand stand out from the crowd, build instant trust with prospective clients and supporters, and function as an active marketing tool that has the potential to pay for itself, if done well.
Squarespace and I can make that possible for you.
custom website • book A connection call
The Solution
A strategic, custom website gives you the power to…
Save your time
With the right website platform, you can make updating and maintaining your site a breeze, automate processes and offer ways for visitors to stay connected with you.
attract your ideal clients + supporters
By understanding your ideal audience, you can create a ‘user journey’ on your website pages that instantly resonates, creates trust and inspires visitors to take action.
pay yourself back
Well-designed websites get found by more people online, showcase your best work and success stories, and convert more casual browsers into customers and loyal supporters for years to come.
“She truly understands the real person, their challenges and aspirations, and has the ability to meet people where they are and guide them on their journey.”
— Tracy Simpson, Executive and Career Coach
Generous Features
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Six Core Pages included in every project:
Home
About
Services
Blog+Post Template
Contact
Quicklinks
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Pages you may add to your project:
Shop+Product
Portfolio+Project
Scheduling+Appointment
Calendar+Event
Video Collection+Item
Course+Lesson
Collection pages, such as blogs or other Pro Pages include one +item page that can be duplicated and used as a template for adding additional items (posts, products, projects, events, lessons, etc.).
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This service is included with every custom website and completed before development can begin. This service may also be provided as a stand-alone Innovation Day.
Client Discovery Workbook
About your brand
Your Business Goals
Your User’s Goals
Your Magic Solution Point
Design Direction
Team
Timeline
Website Strategy
Brand Mission
Target Audience
User Personas
Website Goals + Objectives
Sitemap
Inspirations
Key features
Visual Direction
Styleboard – colors, fonts, buttons
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Web page copy guide
Style Guide (unlisted page to demo global styles)
Coming Soon and Site Credit Pages, if needed
Privacy and Terms pages (client-provided policies)
System pages: 404, Checkout, Lock Screen
Announcement Bar, Promotional Popup, Cookie Banner (if required)
Light copywriting & editing for integration and cohesiveness; placeholder copy where needed
Optimized for accessibility & loading speed
Responsive design for desktop, tablet & mobile
Embedded newsletter opt-in and contact forms
Setup sitewide design styles
Your images & videos resized for web
Basic technical SEO
Favicon
Connect social accounts & Meta pixel
Domain connection via DNS
SSL security certificate
Client portal & cloud storage for all assets while in development
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Recorded live website walkthrough with Q&A
Squarespace knowledge base
30 days email support during regular working hours
Guiding you every step of the way
I thoughtfully design and develop the key pages for your website, creating a fully unique design while keeping the user interface easy for you to manage.
Each page is uniquely considered, strategically designed and can include up to ten sections.
custom website • book A connection call
How it Works
01
PREP + PLAN
We round up your brand guidelines, images, graphics + copy
Kickoff meeting: Website Strategy + Navigation Plan
02
DESIGN + BUILD
Home page design + approval
Website build-out
Revision Window
03
LAUNCH
Test + connect domain
Live site walkthrough + celebration
Post-launch support
Focused on you
I only work on one project at a time so I can give you and your project my full attention. This also means I can typically complete projects quickly, often ahead of schedule.
As such, I only schedule your project and guarantee your kickoff date after you've accepted a proposal, signed your contract and made your deposit.
custom website • book A connection call
The Investment
Custom projects require custom pricing
Custom Squarespace websites start at $4500 USD and range to $30K or more. Your package price will depend on the number of pages, scope of design and service add-ons.
My aim is to offer a solution that is right for you AND your budget. A detailed proposal is offered upon completion of an exploratory Connection Call.
The total investment is project-based with an established timeline and fixed completion date.
Keep in mind that a website is a powerful marketing asset that stands to return value to you over the span of at least five years before requiring the next redesign.
If a custom website doesn’t fit your budget just yet, I can offer solutions with a smaller up-front investment, but still give you the look and functionality of a custom Squarespace site.
So don’t let the budget question hold you back from scheduling a free Connection Call to determine the best option for you.
Add-on
Innovation Days
$1197
Add-on a focused ‘design intensive’ day to fortify your custom website with captivating branding, super-charged integrations and strategic SEO-driven content. Or we can tackle your checklist, taking a host of research and implementation off your plate.
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If you don’t have brand guidelines and assets, this is a simple way to set a foundation for your brand’s visual expression - an essential component of any effective website.
User Personas (up to two profiles)
One-page Brand Identity
Simple Wordmark Logo (two options)
Royalty free stock photo curation (up to 15 images)
Font Pairing (free Google or Adobe Font)
Color Palette with suggested use
Graphic motif
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Integrate Squarespace or third party apps to expand the functionality of your website.
Ecommerce shop
Email marketing
Community or Membership
Courses
Substack publication or blog paywall
Event Registration
Donations
Scheduling
Directories
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Create and polish the content that aligns with your brand and compels your website visitors to engage and connect with your mission.
SEO Content Plan
SEO Copywriting
Product or brand photography
Image, video or audio editing
Graphic design
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Let’s tackle your checklist!
Migrating existing blog posts or shop items
Adapting design after platform updates
URL Mappings (redirects)
Additional custom pages (directories, menus, podcast, etc.) or page redesigns
Advanced features requiring CSS and/or Javascript
Squarespace training for you or your team
Website Strategy Innovation Day
If a comprehensive strategy and plan is needed to determine the feasibility or scope of a Custom Project, we may choose to develop the Website Strategy + Navigation Plan during a standalone Innovation Day,
If you then choose to move forward with a Custom Website Project, I’m happy to apply the cost of the Innovation Day as a credit to the project proposal and deposit.
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Client Discovery Workbook
About your brand
Your Business Goals
Your User’s Goals
Your Magic Solution Point
Design Direction
Team
Timeline
Website Strategy
Brand Mission
Target Audience
User Personas
Website Objectives
Sitemap
Inspirations
Key features
Visual Direction
Styleboard
Pay-In-Full Bonus
A 50% deposit is payable to reserve your kickoff date. If you have the ability to pay in full for your Custom Project, I’m happy to offer 20% off the cost of an Innovation Day (valued at $239) you may schedule any time during or 30 days after your project.
"Cynthia's incredible superpower is one of asking the perfect question, but then unlike most people, she listens deeply to the answer. This allows her to truly see and hear her clients, making possible the absolute magic she creates just by reflecting back who they are in her work.
Cynthia designed a website for me that was dynamic, clean, simple, but powerful and something I could have never done on my own."
- Laura Elmore LeBlanc, LMSW-AP. Executive Leader, Consultant, Coach + Changemaker
custom website • book A connection call
Our Partnership
A stunning website isn't just about aesthetics
It also has the important purpose of representing you and your business in a way that connects to your ideal audience. My end-to-end process is meant to produce a timeless online space that functions as a powerful tool for attracting, educating and inspiring your clients and supporters to become active and engaged champions of your mission.
I've spent a great deal of time advancing my creative and technical skills. But I've spent an equal amount of time developing my skillfulness as a coach and partner in growing purpose-driven organizations.
You won't find a web designer who brings my unique professional history and wisdom to the table.
These days, there are a number of ways you can DIY your brand, website and marketing. But I'm willing to guess that you aspire to a different purpose in your business - to fulfill the mission of your organization and spend your time cultivating the programs and relationships that are key to your success.
I honor the importance of achieving your brand and marketing goals without undue strain on your budget, timeline or staff resources. So I strive to create simple, yet strategic solutions that can be easily maintained by you and your team, once completed and launched.
And I commit to being a trusted source of support and solutions thereafter.
My commitment to excellence
Visit my website showcase
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Tailored for You
Every service is uniquely tailored to meet your specific needs and challenges. I dedicate time to understand your vision and goals, ensuring my work is aligned with what matters most to you. Your success is my priority, and I commit to providing you with personalized, actionable strategies that reflect the uniqueness of your brand and mission.
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Your bridge to the latest in branding, design and marketing
With years of experience supporting purpose-driven businesses, I bring a wealth of knowledge to our work together. My commitment to excellence is also a commitment to continuous learning—staying abreast of the latest trends, tools, and strategies in branding, marketing, and design to ensure you receive the most current and effective advice possible.
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Innovation is better together
Excellence is achieved not just through expertise, but through collaboration. I view our work as a partnership, where your insights and experiences are as valuable as mine. Together, we'll explore your brand's potential and carve out a path to meet or surpass your goals. Your active participation will fuel our work, and I’m here to guide, support, and empower you every step of the way.
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Sustained support for your journey
My commitment extends beyond our project. I’m available to guide your next steps and ensure you're equipped to implement strategies effectively. I’m here to answer any questions and provide further clarity, ensuring you're confident and ready to take your business to new heights.
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Your trusted resource
I take pride in the quality and impact of my work. While specific outcomes can vary, my commitment to your satisfaction and growth is unwavering. Should you ever feel I haven’t fully met your expectations, I encourage open dialogue to understand how I can address your concerns. Your feedback is a gift, helping refine my approach and enhance our continued relationship.
FAQs
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Squarespace takes care of accessibility, software updates, plug-in installations and online security for you behind the scenes. You won't need to maintain these things yourself or hire someone to routinely do it for you.
Most importantly, making edits and updates to your website in the future will be a breeze using an intuitive drag-and-drop interface.
24/7 online customer support, plus a huge library of video and step-by-step tutorials, means you'll easily be able to update the content of your website yourself after I've built it for you. (Of course, I'll show you exactly how to manage your site before I hand over the keys and if you need any assistance afterward, I'm only an email away).
Flexibility! Squarespace can be used for regular websites, online stores or blogs. You can integrate appointment booking, social media accounts, calendars, videos, galleries or services like JustGiving. The options are endless and your website can easily grow and change as your business does.
Using the Site Styles Editor, your website can be completely customized to match.your brand style. As a developer, Squarespace allows me to inject custom code to create even more dynamic layouts and functionality.
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I care deeply about accessibility and consider accessibility standards throughout the design process.
Since full compliance can only be achieved through constant monitoring of the website, I highly recommend enlisting the services of an accessibility specialist if a guarantee in compliance is required.
I’m willing to collaborate and make any necessary revisions you or a specialist provides. I’m not responsible for any damages or additional work that may be necessary for compliance after the completion of this project.
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My design and development process includes optimizing page layouts for the three most common device sizes - desktop, tablet and mobile. I follow the industry’s best practices and standards in responsive design and test to make sure designs deliver a consistent experience.
However, it’s important to note that due to the vast array of device screen sizes and resolutions available in today’s market, it’s not possible to guarantee that the layout will look exactly the same across every single device or screen size. Minor variations may occur, especially on less common devices or screen sizes.
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While I strive for cross-browser compatibility, websites may not appear identical on all browsers.
I adhere to industry-standard best practices in the development of sites and avoid using non-standard or experimental browser features. Typically, features are optimized for the two latest versions of Chrome, Firefox, and Safari.
Any other browser compatibility conflicts, such as with Internet Explorer or Edge, may not be feasible to resolve.
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Timeframes will vary depending on the overall scope of your project. Generally speaking, most projects take 3-6 weeks to complete. I’ll give you a firm estimate when I prepare your proposal.
Because I only work on ONE custom website project at a time, there is very little risk of delay on my part and I can often complete projects ahead of schedule.
Our kickoff date will depend on the time needed for creating or developing the brand guidelines, images, graphic elements and copy, as well as availability on my calendar for your entire project.
Note that any delays in milestone approvals, revision feedback or fee installments may cause the project to be rescheduled to the next available opening on my calendar, and may also incur a rescheduling fee. So I’ll send you key reminders and support to make sure we stay on track.
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Clients are required to submit their brand guidelines and all website assets prior to Kickoff.
I provide a Web Pages Copy Guide to assist with developing new copy or you may add-on an Innovation Day to procure my time to cultivate the Brand Foundation, copy, source stock imagery or acquire fonts and graphic elements.
Delays in submitting these assets will cause rescheduling of the project and may incur a rescheduling fee. So we’ll be mindful of giving you enough time to round-up these assets when we schedule our kickoff.
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I offer two revision checkpoints during the project.
The first checkpoint is upon completion of the Home Page design.
The second checkpoint is upon completion of the entire website build-out.
The revision window is 48 hours and you’re invited to submitted unlimited revision requests during that timeframe.
Delays in submitting revision requests may result in late or rescheduling fees.
Kindly note that additional rounds of revision will require additional service charges and may be scheduled after the website launch if such revisions are not deemed critical to the launch.
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My normal working hours are 8am-5pm Central US, Monday through Thursday, so you can expect me to be responsive via email during those times.
I make certain accommodations for clients with time zone variances of 6+ hours.
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Yes. Depending on your needs, you may expect to incur some additional expense for the following:
*Squarespace 7.1 Website Annual Subscription (plan depends on feature requirements) - 20% off first year for new websites
*Domain hosting fees
Google Workspace subscription
Email marketing subscription
Payment processing and related fees
Scheduling app subscription
Digital product subscription
Additional file storage fees
Third party app subscriptions, plugins or licenses
Privacy or Terms of Service policies
Custom font licenses
Iconography
Premium stock or brand images or videos
*These items are required
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I understand the challenges of a growing business. If your budget is small, we may begin with a simpler solution like a premium Squarespace template or a Template Restyle.
These options are quite budget-friendly and still give you all the advantages and opportunities that come with a Squarespace website.
And when your budget permits, we can implement customizations via Innovation Days. This way, we can progress at the pace of your business’s growth.
Book a Connection Call and we’ll draft the perfect plan.
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I'm 100% committed to your success!
We'll schedule a time to walkthrough your website and your Squarespace admin so I can show you key features and common tasks. I can answer all the questions you bring. We'll record our session so you can allow team members to view it.
Squarespace offers EXTENSIVE and searchable support documentation, including video demonstrations. I'll include a 'knowledge base' of links to help you quickly find essential resources.
For 30 days after your website launches, I'm available via email during my regular business hours to answer your questions and troubleshoot. I'm able to make quick screen recordings to demonstrate my suggestions and make them easier for you to implement. If there are quick fixes I can make for you, I'm happy to make them.
After 30 days, you may continue to reach out. I want to continue to be your trusted resource and partner, so I'll do my best to respond quickly and offer any quick tips or resources you need. If I think your challenge requires more attention, I'll suggest we book a Solutions Call or Innovation Day to give you the best possible service and outcomes.
custom website
The Next Step
Our next step is to meet and talk about your project. I’ll bring my best questions and you just need to bring your vision and enthusiasm. Together we’ll create a plan that results in a captivating website you and your website visitors will LOVE.