The Brief

Of Ink + Insight is a personal project showcasing mixed media artwork, artist philosophy and creative process in a spacious, minimalist design with bold home page hero section.

Artwork by Cynthia Berg.

Challenge

Integrate a website with an ecommerce shop, blog and email marketing platform leveraging the established brand guidelines. Source technology best suited for selling and shipping original artwork internationally and growing the audience through content, blogging and podcasting.

Process

Develop brand concept, visual expression, buyer personas, logos and brand stories.
Global configuration of brand color palette and typography.
Build for responsiveness on common device sizes using both fluid engine and classic editor sections in Squarespace 7.1
Configure third-party shop, product listings, sales tax and shipping
Product photography, post-production and copywriting for all items in the shop
Configure third party publishing platform for blogging, ‘museletters’ and podcasts; implement paywall
Intermittent testing for accessibility, including keyboard navigation, proper markup and page outline and Lighthouse report
Page performance and SEO checks
Migrate email subscribers to new platform