Why a Cookie-cutter Content Strategy May Not Work for YOU
Custom Content Development Services May Give You Maximum Impact
Challenges Addressed
Ineffective content strategy and execution
Low audience engagement and reach
Inconsistent brand messaging and voice
Impact on Business
Improved content quality and relevance
Enhanced audience engagement and loyalty
Consistent and compelling brand messaging
What a Custom Content Development Project Can Accomplish
Core Activities
Researching audiences and topics
Writing or editing website copy, articles, blogs, ad copy, social media posts, whitepapers, ebooks, impact reports, press releases
Sourcing or curating visual content
Developing instructional materials for courses, workshops, videos
Optimizing content for accessibility, brand voice, and SEO
Content planning and strategy development
Key Deliverables
Comprehensive content pieces tailored to business needs
Enhanced and optimized content strategy
Detailed documentation and recommendations
What a Custom Content Development Project Cannot Accomplish
Role Boundaries
Long-term content management and updates
Extensive market research and analysis
Tasks beyond the agreed project scope and timeline
Custom graphic design, photography or videography
The Process of a Custom Content Development Project
Initial Consultation
Understanding business needs and goals
Defining the project scope and timeline
Setting clear objectives and deliverables
Project Development
Intensive workshops and brainstorming sessions
Real-time feedback and iterative development
Collaborative creation of content pieces and strategy
Project Completion
Delivery of final content and strategy documents
Recommendations for next steps
Optional follow-up consultation
Benefits of a Custom Content Development Project
Tailored Expertise
Customized solutions to address specific content challenges
Personalized approach to content creation and strategy
Focused and Efficient
Intensive, results-driven process
Quick turnaround on critical content elements
Cost Efficiency
High-value insights without long-term commitment
Unexpected Benefits
Fresh Perspectives
New ideas and approaches to content development
Strategic Insights
Identification of unique content opportunities
Enhanced Team Morale
Engaging and inspiring experience for the team
Costs and Cost-Savings
Typical Costs
Project-based fees
Potential additional costs for supplementary services
Cost-Savings
Avoiding prolonged, costly content development processes
Maximizing ROI with a focused, high-impact project
Why work with WIREFRAME
Seamless Engagement Process
Simple and straightforward contract terms
Flexible scheduling to accommodate business needs
Proven Methodology
Tried-and-tested approach to content strategy
Testimonials and success stories from previous clients
Client=Focused Approach
Tailored approach to each client’s content challenges
Demonstrated success in delivering transformative content strategies
Links to portfolio projects; list of clients I’ve worked with
Building strong, collaborative relationships with clients
Commitment to achieving measurable results
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