How Part-time Expertise can Drive Full-time Content Results

Harnessing the Power of a Fractional Communications Director

The Value of hiring a Fractional Communications Director

  • Challenges Addressed

    • Budget constraints preventing full-time hires

    • Need for high-level expertise without long-term commitment

    • Flexibility for growing businesses with evolving needs

  • Impact on Business Continuity

    • Ensuring strategic communication efforts

    • Maintaining brand integrity and consistency

    • Bridging the gap in leadership

What a Fractional Communications Director Does

  • Core Responsibilities

    • Developing and executing communication strategies

    • Overseeing public relations and media relations

    • Managing internal communications

    • Leading branding and marketing efforts

  • Key Deliverables

    • Strategic communication plans

    • Press releases, media outreach, and social media campaigns

    • Regular reporting and analytics on communication efforts

What a Fractional Communications Director Doesn't Do

  • Role Boundaries

    • Full-time, on-site presence (usually remote or part-time)

    • Permanent team management or restructuring

    • Long-term strategic planning beyond the fractional scope

The Process of Hiring a Fractional Communications Director

  • Initial Consultation

    • Understanding business needs and goals

    • Defining scope, deliverables, and timelines

    • Setting expectations and KPIs

  • Onboarding Process

    • Introduction to the company culture and team

    • Reviewing current communication strategies and tools

    • Creating a tailored communication plan

Benefits of Hiring a Fractional Communications Director

  • High-Level Expertise

    • Access to experienced professionals

    • Immediate impact without the learning curve

  • Flexibility and Scalability

    • Services tailored to current needs and budget

    • Ability to scale up or down based on business demands

  • Cost Efficiency

    • Paying only for the expertise needed

    • Avoiding the costs of a full-time salary and benefits

Unexpected Benefits

  • Innovative Insights

    • Fresh perspectives from an external expert

  • Strategic Focus

    • Concentrated efforts on critical communication areas

  • Agility in Execution

    • Quick adaptation to changing business needs

Costs and Cost-Savings

  • Typical Costs

    • Hourly or retainer-based fees

    • Potential additional costs for specific projects or tools

  • Cost-Savings

    • Reduced overhead compared to full-time hires

    • Maximizing ROI with focused, high-impact work

Why Hire WIREFRAME

  • Streamlined Engagement Process

    • Clear and straightforward contract terms

    • Flexible availability to meet business needs

  • Proven Track Record

    • Extensive experience in fractional roles

    • Testimonials and success stories from satisfied clients

  • Client-Focused Approach

    • Customized approach to each client’s unique challenges

    • Demonstrated success in delivering measurable results

    • Building strong, collaborative relationships with clients

    • Commitment to exceeding client expectations

Instantly book your free Connection Call

  • "I'm deft at branding and writing copy for our clients, but when I got tangled in my own words for a new event we were offering, I came to Cynthia. In a day, she asked good questions, absorbed my many ideas and drafts, and returned to me an elegant wireframe and fresh copy. With that, I had the clarity to crystallize and refine our messaging and move forward. If you seek a clear-minded, multi-talented brand wing-woman, I recommend Cynthia Berg."

    Jeffrey Davis, author and founder at Tracking Wonder Consultancy

  • “There is so much psychology embedded in advertising or social media, and Cynthia seems to understand that and how to use it in building a website and other outreach platforms. Booking time with Cynthia is time and money well spent. She can easily communicate ideas that can immediately be implemented, and just make sense.”

    Michelle Horan | Co-founder of Good To Go Cups

  • "Cynthia was wildly helpful in understanding how to communicate with our audience! As a non profit in a niche space sometimes it is hard to see the big picture of where your marketing materials and brand fit into your work. Websites are important and having someone provide an outside perspective is very helpful! While lots of people could do that Cynthia provides really great insight and has a very unique skillset to help people and organizations trying to make change."

    Ashlyn Branscum | Development & Communications Manager a The Sobering Center

  • Cynthia had a deep understanding of our website's function, our users, and how to enhance it further. Her expert eye and ability to communicate these tips in a simple and concise manner are so helpful to someone without a design background. I appreciated receiving a summary of our discussion and action steps we could take. Cynthia has so much knowledge! She has a calm and composed delivery style and fosters rapid rapport and trust. She's an invaluable resource for any entrepreneur, business, or organization looking to shift to the next level.

    Carolyn Wieland | Communications Assistant

  • "Cynthia's incredible superpower is one of asking the perfect question, but then unlike most people, she listens deeply to the answer. This allows her to truly see and hear her clients, making possible the absolute magic she creates just by reflecting back who they are in her work. Cynthia designed a website for me that was dynamic, clean, simple, but powerful and something I could have never done on my own."

    Laura Elmore LeBlanc | LMSW-AP. Executive Leader, Consultant, Coach + Changemaker

  • "I am totally impressed with our work so far. You have been so helpful and supportive of our individual issues. I learned many things about websites of which I was unaware. I was impressed with the supportive, accommodating and patient manner in which different aspects were explained. Coming from a place just above the bottom of the knowledge base, I felt like I attained a great amount of insight into what changes we could make and why."

    Sandra Burwell | Coordinator of Loose Parts Laboratory at Reggio-Inspired Network of Minnesota

  • “A question she posed sits on a sticky note in my office “How do I want to be spending my time” guides and directs me. Coupled with her very intentional approach to asking deep questions that encourage rich conversation about brand and marketing, Cynthia brings something more to the table than any other brand or marketing consultant that I’ve ever met.”

    Steve Harper | Chief Rippler, Serial Entrepreneur, Author, Coach and Keynote Speaker

  • "It's hard to believe all we accomplished in a relatively short time! The guidance I received was huge in terms of impact and value. It's not often I get advice that is so right on. Cynthia is top notch. She is super knowledgeable and able to distill her expertise into practical and impactful takeaways. She helped me focus on the key opportunities and make real change. On top of that, she is an absolute pleasure to work with.”

    Jennifer Victor-Larsen | Founder & Executive Director

  • “She truly understands the real person, their challenges and aspirations, and has the ability to meet people where they are and guide them on their journey.”

    Tracy Simpson | Executive & Career Coach

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