Keeping Your Content Fresh, Relevant & Engaging

Ongoing content support can ensure you don’t lose ground

Elevate Your Content with Retained Content Development

  • Challenges Addressed

    • Ongoing content needs and updates

    • Low audience engagement and reach

    • Inconsistent brand messaging and voice

  • Impact on Business

    • Continuous improvement of content quality and relevance

    • Enhanced audience engagement and loyalty

    • Consistent and compelling brand messaging

What Retained Content Development Can Accomplish

  • Core Activities

    • Researching audiences and topics

    • Writing or editing website copy, articles, blogs, ad copy, social media posts, whitepapers, ebooks, impact reports, press releases

    • Sourcing or curating visual content

    • Developing instructional materials for courses, workshops, videos

    • Optimizing content for accessibility, brand voice, and SEO

    • Content planning and strategy development

  • Key Deliverables

    • Regular updates and new content pieces

    • Enhanced and optimized content strategy

    • Ongoing documentation and recommendations

What Retained Content Development Cannot Accomplish

  • Role Boundaries

    • Full-scale content overhaul in one month

    • Extensive market research and analysis beyond scope

    • Tasks outside the agreed monthly hours or scope

    • Custom graphic design, photography or videography

The Process of Retained Content Development

  • Initial Consultation

    • Understanding business needs and goals

    • Defining the scope and monthly hours

    • Setting clear objectives and deliverables

  • Monthly Support Activities

    • Regular check-ins and updates

    • Prioritizing tasks based on business needs

    • Real-time feedback and iterative development

  • Ongoing Collaboration

    • Regular reporting and communication

    • Recommendations for future improvements

    • Optional follow-up consultations

Benefits of Retained Content Development

  • Consistent Quality

    • Regular maintenance ensures optimal content performance

    • Ongoing updates keep the content fresh and relevant

  • Focused Expertise

    • Dedicated attention from an experienced content strategist

    • Tailored solutions to meet ongoing business needs

  • Cost Efficiency

    • Predictable monthly costs for budget management

    • Avoiding the need for costly, sporadic content updates

Unexpected Benefits

  • Proactive Improvements

    • Identifying and addressing potential content issues before they escalate

  • Strategic Insights

    • Continuous optimization and enhancement opportunities

  • Enhanced Team Morale

    • Reduced stress and workload for internal teams

Costs and Cost-Savings

  • Typical Costs

    • Monthly retainer fees based on the agreed hours

    • Potential additional costs for supplementary services

  • Cost-Savings

    • Avoiding expensive, last-minute content fixes

    • Maximizing ROI with consistent, high-impact support

Why Hire WIREFRAME

  • Seamless Engagement Process

    • Simple and straightforward contract terms

    • Flexible scheduling to accommodate business needs

  • Proven Methodology

    • Tried-and-tested approach to content strategy

    • Testimonials and success stories from previous clients

  • Client-Focused Approach

    • Tailored approach to each client’s content challenges

    • Demonstrated success in delivering transformative content strategies

    • Building strong, collaborative relationships with clients

    • Commitment to achieving measurable results

Instantly book your free Connection Call

  • "I'm deft at branding and writing copy for our clients, but when I got tangled in my own words for a new event we were offering, I came to Cynthia. In a day, she asked good questions, absorbed my many ideas and drafts, and returned to me an elegant wireframe and fresh copy. With that, I had the clarity to crystallize and refine our messaging and move forward. If you seek a clear-minded, multi-talented brand wing-woman, I recommend Cynthia Berg."

    Jeffrey Davis, author and founder at Tracking Wonder Consultancy

  • “There is so much psychology embedded in advertising or social media, and Cynthia seems to understand that and how to use it in building a website and other outreach platforms. Booking time with Cynthia is time and money well spent. She can easily communicate ideas that can immediately be implemented, and just make sense.”

    Michelle Horan | Co-founder of Good To Go Cups

  • "Cynthia was wildly helpful in understanding how to communicate with our audience! As a non profit in a niche space sometimes it is hard to see the big picture of where your marketing materials and brand fit into your work. Websites are important and having someone provide an outside perspective is very helpful! While lots of people could do that Cynthia provides really great insight and has a very unique skillset to help people and organizations trying to make change."

    Ashlyn Branscum | Development & Communications Manager a The Sobering Center

  • Cynthia had a deep understanding of our website's function, our users, and how to enhance it further. Her expert eye and ability to communicate these tips in a simple and concise manner are so helpful to someone without a design background. I appreciated receiving a summary of our discussion and action steps we could take. Cynthia has so much knowledge! She has a calm and composed delivery style and fosters rapid rapport and trust. She's an invaluable resource for any entrepreneur, business, or organization looking to shift to the next level.

    Carolyn Wieland | Communications Assistant

  • "Cynthia's incredible superpower is one of asking the perfect question, but then unlike most people, she listens deeply to the answer. This allows her to truly see and hear her clients, making possible the absolute magic she creates just by reflecting back who they are in her work. Cynthia designed a website for me that was dynamic, clean, simple, but powerful and something I could have never done on my own."

    Laura Elmore LeBlanc | LMSW-AP. Executive Leader, Consultant, Coach + Changemaker

  • "I am totally impressed with our work so far. You have been so helpful and supportive of our individual issues. I learned many things about websites of which I was unaware. I was impressed with the supportive, accommodating and patient manner in which different aspects were explained. Coming from a place just above the bottom of the knowledge base, I felt like I attained a great amount of insight into what changes we could make and why."

    Sandra Burwell | Coordinator of Loose Parts Laboratory at Reggio-Inspired Network of Minnesota

  • “A question she posed sits on a sticky note in my office “How do I want to be spending my time” guides and directs me. Coupled with her very intentional approach to asking deep questions that encourage rich conversation about brand and marketing, Cynthia brings something more to the table than any other brand or marketing consultant that I’ve ever met.”

    Steve Harper | Chief Rippler, Serial Entrepreneur, Author, Coach and Keynote Speaker

  • "It's hard to believe all we accomplished in a relatively short time! The guidance I received was huge in terms of impact and value. It's not often I get advice that is so right on. Cynthia is top notch. She is super knowledgeable and able to distill her expertise into practical and impactful takeaways. She helped me focus on the key opportunities and make real change. On top of that, she is an absolute pleasure to work with.”

    Jennifer Victor-Larsen | Founder & Executive Director

  • “She truly understands the real person, their challenges and aspirations, and has the ability to meet people where they are and guide them on their journey.”

    Tracy Simpson | Executive & Career Coach

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