Get a Needed Boost with an Interim Communications Director

How an interim communications director does more than fill a gap

The Need for Interim Communications Directors

  • Challenges of Sudden Gaps

    • Employee transitions

    • Maternity/paternity leave

    • Unforeseen absences

  • Impact on Business Continuity

    • Maintaining brand consistency

    • Managing ongoing campaigns

    • Ensuring smooth internal and external communication

What an Interim Communications Director Does

  • Core Responsibilities

    • Overseeing communications strategy

    • Managing public relations efforts

    • Handling internal communications

    • Leading crisis communication efforts

  • Key Deliverables

    • Press releases, newsletters, social media content

    • Media relations and interviews

    • Communication audits and strategy revisions

What an Interim Communications Director Doesn't Do

  • Boundaries of the Role

    • Long-term strategic planning (beyond interim period)

    • Deep dive into company-specific systems and processes

    • Permanent hiring decisions or structural changes

The Process of Hiring an Interim Communications Director

  • Initial Consultation

    • Assessing the business's needs

    • Defining the scope and duration

    • Setting clear expectations and goals

  • Onboarding Process

    • Familiarizing with the company culture and team

    • Understanding current communication strategies and tools

    • Establishing a communication plan

Benefits of Hiring an Interim Communications Director

  • Immediate Expertise

    • Quick adaptation to the role

    • No need for extensive training

  • Cost Efficiency

    • Avoiding the costs of recruitment and onboarding a full-time employee

    • Paying only for the duration of need

  • Continuity and Stability

    • Maintaining the momentum of communication efforts

    • Ensuring ongoing projects are completed

Unexpected Benefits

  • Fresh Perspectives

    • New ideas and approaches from an external expert

  • Short-Term Solutions with Long-Term Impact

    • Immediate improvements in communication strategies

    • Setting up processes that benefit future hires

Costs and Cost-Savings

  • Typical Costs

    • Hourly or project-based rates

    • Potential travel expenses if onsite presence is required

  • Cost-Savings

    • Eliminating recruitment costs

    • Reducing downtime in communication efforts

Why Hire WIREFRAME

  • Streamlined Process

    • Simple and clear contract terms

    • Flexible availability to meet urgent needs

  • Proven Experience

    • Extensive background in communications and interim roles

    • Success stories and testimonials from previous clients

  • Client-Centric Philosophy

    • Tailored approach to each client's needs

    • Strong track record of maintaining and enhancing communication strategies

    • Focus on building strong relationships with the client's team

    • Commitment to achieving measurable results

Instantly book your free Connection Call

  • "I'm deft at branding and writing copy for our clients, but when I got tangled in my own words for a new event we were offering, I came to Cynthia. In a day, she asked good questions, absorbed my many ideas and drafts, and returned to me an elegant wireframe and fresh copy. With that, I had the clarity to crystallize and refine our messaging and move forward. If you seek a clear-minded, multi-talented brand wing-woman, I recommend Cynthia Berg."

    Jeffrey Davis, author and founder at Tracking Wonder Consultancy

  • “There is so much psychology embedded in advertising or social media, and Cynthia seems to understand that and how to use it in building a website and other outreach platforms. Booking time with Cynthia is time and money well spent. She can easily communicate ideas that can immediately be implemented, and just make sense.”

    Michelle Horan | Co-founder of Good To Go Cups

  • "Cynthia was wildly helpful in understanding how to communicate with our audience! As a non profit in a niche space sometimes it is hard to see the big picture of where your marketing materials and brand fit into your work. Websites are important and having someone provide an outside perspective is very helpful! While lots of people could do that Cynthia provides really great insight and has a very unique skillset to help people and organizations trying to make change."

    Ashlyn Branscum | Development & Communications Manager a The Sobering Center

  • Cynthia had a deep understanding of our website's function, our users, and how to enhance it further. Her expert eye and ability to communicate these tips in a simple and concise manner are so helpful to someone without a design background. I appreciated receiving a summary of our discussion and action steps we could take. Cynthia has so much knowledge! She has a calm and composed delivery style and fosters rapid rapport and trust. She's an invaluable resource for any entrepreneur, business, or organization looking to shift to the next level.

    Carolyn Wieland | Communications Assistant

  • "Cynthia's incredible superpower is one of asking the perfect question, but then unlike most people, she listens deeply to the answer. This allows her to truly see and hear her clients, making possible the absolute magic she creates just by reflecting back who they are in her work. Cynthia designed a website for me that was dynamic, clean, simple, but powerful and something I could have never done on my own."

    Laura Elmore LeBlanc | LMSW-AP. Executive Leader, Consultant, Coach + Changemaker

  • "I am totally impressed with our work so far. You have been so helpful and supportive of our individual issues. I learned many things about websites of which I was unaware. I was impressed with the supportive, accommodating and patient manner in which different aspects were explained. Coming from a place just above the bottom of the knowledge base, I felt like I attained a great amount of insight into what changes we could make and why."

    Sandra Burwell | Coordinator of Loose Parts Laboratory at Reggio-Inspired Network of Minnesota

  • “A question she posed sits on a sticky note in my office “How do I want to be spending my time” guides and directs me. Coupled with her very intentional approach to asking deep questions that encourage rich conversation about brand and marketing, Cynthia brings something more to the table than any other brand or marketing consultant that I’ve ever met.”

    Steve Harper | Chief Rippler, Serial Entrepreneur, Author, Coach and Keynote Speaker

  • "It's hard to believe all we accomplished in a relatively short time! The guidance I received was huge in terms of impact and value. It's not often I get advice that is so right on. Cynthia is top notch. She is super knowledgeable and able to distill her expertise into practical and impactful takeaways. She helped me focus on the key opportunities and make real change. On top of that, she is an absolute pleasure to work with.”

    Jennifer Victor-Larsen | Founder & Executive Director

  • “She truly understands the real person, their challenges and aspirations, and has the ability to meet people where they are and guide them on their journey.”

    Tracy Simpson | Executive & Career Coach

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